Understanding AI Content Pillars

John Shahawy//2023-04-20//6 min read

Artificial intelligence (AI) is rapidly changing the way businesses operate and interact with customers. One area where AI is making a significant impact is content marketing. AI content pillars, in particular, are becoming increasingly popular among marketers looking to create more effective content strategies. In this blog, we'll explore what AI content pillars are, how to identify them, and why they're important for businesses.

Content marketing is all about creating valuable content that attracts and engages an audience. However, with so much competition online, it's becoming increasingly difficult to stand out. This is where AI content pillars come in. By using AI technology to analyze data and identify key topics, businesses can create a more focused and effective content strategy.

AI Technology for Content Strategy: Enhancing Business Performance

In today's digital landscape, businesses are continuously striving to create a strong online presence. One key element to achieve this is through a well-planned and executed content strategy. By leveraging Artificial Intelligence (AI) technology, businesses can analyze vast amounts of data and identify key topics to create a more focused and effective content strategy. This article will discuss the importance of AI technology in shaping a successful content strategy and the benefits it can bring to businesses.

The Role of AI in Content Strategy

AI technology has the potential to revolutionize the way businesses approach their content strategy. Here are some ways in which AI can help:

  1. Data Analysis: AI can analyze vast amounts of data, such as user behavior, search trends, and engagement metrics, to identify patterns and trends. This information can be used to create targeted and relevant content that resonates with the target audience.

  2. Topic Identification: AI can process and understand natural language, enabling it to identify key topics and themes within a specific industry or niche. By understanding these topics, businesses can create content that is both relevant and engaging to their target audience.

  3. Keyword Research: AI-powered tools can analyze search data and recommend keywords and phrases that are likely to drive traffic and engagement. This can help businesses create content that is not only interesting but also optimized for search engines.

  4. Content Generation: Some AI-powered tools can generate content based on specific topics, keywords, and other inputs. This can help businesses save time and resources by automating the content creation process.

  5. Content Optimization: AI can analyze existing content and provide suggestions for improvement, such as updating outdated information, improving readability, or optimizing the content for search engines.

Benefits of Using AI Technology in Content Strategy

The use of AI technology in content strategy can bring several benefits to businesses, including:

  1. Improved Efficiency: AI can automate various aspects of content strategy, such as data analysis, keyword research, and content generation. This can help businesses save time and resources, allowing them to focus on other important aspects of their operations.

  2. Enhanced Relevance: By analyzing data and identifying key topics, AI can help businesses create content that is more relevant and engaging to their target audience. This can lead to improved user experience and increased customer loyalty.

  3. Increased Visibility: AI-powered content is more likely to rank higher in search engine results, leading to increased visibility and traffic to a business's website.

  4. Better Return on Investment (ROI): By creating targeted, relevant, and engaging content, businesses can improve their overall ROI in terms of increased traffic, lead generation, and sales.

What are AI Content Pillars?

AI content pillars are the core topics that a business wants to focus on in their content marketing efforts. These topics are identified using AI technology, which analyzes data from a variety of sources to determine which topics are most relevant and valuable to the target audience.

Benefits of using AI content pillars include:

  • Increased efficiency: By using AI technology to identify content pillars, businesses can save time and resources that would otherwise be spent on manual research.

  • Improved targeting: By focusing on specific content pillars, businesses can better target their audience and create more relevant content.

  • Better ROI: By creating more effective content, businesses can see a higher return on investment (ROI) in their content marketing efforts.

How to Identify AI Content Pillars

Identifying AI content pillars involves a combination of understanding audience personas, conducting keyword research, and analyzing competitors.

Understanding audience personas: To identify AI content pillars, it's important to first understand who your target audience is and what topics they're interested in. This can be achieved through market research, surveys, or analyzing website analytics.

Conducting keyword research: Keyword research involves identifying the keywords and phrases that are most relevant to your business and audience. This can be done using tools like Google Keyword Planner, SEMrush, or my personal favorite, Ahrefs.

Analyzing competitors: Analyzing your competitors' content can provide valuable insights into which topics are resonating with your target audience. This can be done by reviewing their website content, social media posts, and blog articles.

Step 1: Visit competitors' websites

Step 2: Review their website content

Step 3: Browse through their social media posts

Step 4: Read their blog articles

Step 5: Identify topics that resonate with your target audience

Result: Gain valuable insights from competitors' content

Importance of AI Content Pillars in Content Marketing

AI content pillars are important for businesses looking to improve their online presence and drive more traffic to their website. By focusing on specific topics, businesses can create a more cohesive and effective content strategy that resonates with their target audience.

How AI content pillars can help businesses improve their online presence:

  • Improved search engine optimization (SEO): By creating high-quality content around specific topics, businesses can improve their search engine rankings and attract more organic traffic to their website.

  • Increased social media engagement: By creating content that resonates with their target audience, businesses can increase engagement on social media platforms and build a stronger online community.

  • Better brand recognition: By consistently creating content around specific topics, businesses can establish themselves as thought leaders in their industry and build a stronger brand identity.

Examples of Successful Use of AI Content Pillars

Many companies have successfully implemented AI content pillars in their content marketing strategies. One example is Hubspot, a marketing software company that focuses on topics related to inbound marketing, sales, and customer service. By consistently creating high-quality content around these core topics, Hubspot has established itself as a thought leader in the marketing industry.

Another example is Moz, a company that provides SEO software and services. Moz focuses on topics related to search engine optimization, providing valuable insights and resources for businesses looking to improve their SEO efforts. By focusing on these core topics, Moz has become a trusted source of information for marketers and SEO professionals.


AI content pillars are revolutionizing content marketing strategies for businesses. By leveraging AI to pinpoint crucial topics, companies can craft targeted content that truly engages their audience. Harnessing audience personas, keyword research, and competitor analysis ensures the most valuable content pillars rise above the rest. As AI progresses, its impact on content marketing strategies will only become more profound.


Kevin Newman

Founder of LegendCV
Moonbeam has beamed my writing output to the moon. Now with the new feature of adding your notes to get a coherent piece of writing started, it's a critical part of my workflow! Best tool out there!