How to target your writing to a specific audience using Moonbeam

John Shahawy//2022-08-09//4 min read

Why is it important to talk to a particular persona when writing?

Imagine you're at a party where someone stands on a table and starts talking. You might pay attention to them for a minute because someone standing on a table is weird, but after that, you'll probably turn back to the person who was talking to you before the whole table thing.

When you write without targeting a specific persona, your message can get lost in the shuffle too. You might think everyone is interested in what you have to say, but the truth is that people are more likely to pay attention if you speak directly to them.

Think about it this way: when you're having a conversation with someone, you tailor your words based on who they are and what they're interested in. The same is true for writing; if you want to engage your reader, you need to target your message specifically to them.

Targeting a specific persona when you write will result in:

  • A message that is relevant and personal to your audience.
  • A stronger connection and more engagement from your readers.
  • Your ability to better serve your persona's wants and needs.
  • Knowing your audience, which in turn helps you better address their questions and concerns. This helps build trust and credibility and shows that you value their feedback.
  • A more focused and compelling message.
  • Less wasted time since your content will be relevant and valuable to your audience.

You might be asking yourself right now, why am I writing this? The answer is because I enjoy reading writing that is targeted towards my persona way more than I enjoy reading anything else. So I want to help you quickly target a user persona when you write.

What is the persona feature in Moonbeam and how can it help you talk to your audience better?

If you're looking to target your writing to a specific audience, the persona feature in Moonbeam can be a big help. By telling the AI who you're talking to, it can consider that information when enhancing your content. This way, you can ensure your message gets across to the people you want it to reach.

How to use the persona feature: A step-by-step guide on how to use the persona feature in Moonbeam AI.

  1. Open the Moonbeam Wizard
  2. On the first screen, under the title, write a few words about the user persona you're writing for.

If we are writing a post about fixing CORS errors for a web app, we definitely want to talk directly to a frustrated web developer. This lets the AI know that it doesn't need to start from the very basics but can skip to the stuff the person we're writing for cares about.

This second persona would be useful for history buffs or someone really interested in having an outsized impact on the world.

  1. Click create outline. Everything that Moonbeam generates for your blog post after that will be talking directly to that persona.
  2. Moonbeam will generate an outline and then a list of relevant talking points for your reader.
  3. Review the generated talking points and modify them as needed. You can add new points or remove ones that aren't relevant.
  4. Once you're happy with the results, either start your blog from the list of talking points (what I do) or generate a blog post directly from them.
  5. Bonus: If you continue with the points, try highlighting a bullet point or sentence and clicking on the green magic wand. It'll use AI to create a paragraph from that bullet point.

Conclusion: Why targeting your writing to a specific audience is important and how Moonbeam can help you do so effectively.

By targeting a specific audience, you can more effectively communicate your message and achieve your desired results.

Moonbeam AI can help you target your writing to a specific audience once you identify the persona you want to write for. This allows you to focus your writing on relevant topics to that audience, increasing their chances of engaging with your content.

When you target your writing to a specific audience, you can connect with them more personally. This not only benefits your readers by giving them relevant content, but it also helps you as an author by increasing the chances that your writing will be read and appreciated.


Kevin Newman

Founder of LegendCV
Moonbeam has beamed my writing output to the moon. Now with the new feature of adding your notes to get a coherent piece of writing started, it's a critical part of my workflow! Best tool out there!